Text Analytics in Human Resources: A Necessary Tool?

  Most employee surveys use quantitative methods. They ask close-ended questions with respondents answering on a Likert-like scale, satisfied, not satisfied etc. The results are fairly easily gathered and scored/quantified. It has been thus in HR for decades. But by sticking with this process are HR professionals not missing out on the opportunity to get a richer sense of what their employees think and feel about their relationship with their job, company, it values and mission? Would they not get a richer sense of their employees’ opinions if...

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