QDA Miner 6 Powers Businesses with New Qualitative Analysis Capabilities

With the new qualitative content analysis functions of Provalis Research’s QDA Miner, market research firms and marketing analysts can shorten the analysis process and gain deeper client experience (CX) insights. Provalis Research, the leading provider of text analytics solutions, announces the release of version 6 of QDA Miner. The latest release of this qualitative content […]

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Using Text Mining to Suggest What’s Next for Travel after Covid-19

We all know that Covid-19 has decimated the travel industry. Most experts believe it will take years before travel returns to 2019 levels. What will it take to get there? In their paper Ugur & Akbiyik (2020) use text mining to look for some of the potential answers. The paper uses data from early in […]

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Content Marketing and Social Media Communities

Content marketing is a strategic marketing method to develop valuable and relevant brand content to a target audience. It is not about pushing products but about relating and sharing stories to build relationships and connect with specific consumers. Content marketing has been used for years. There are many examples of specially targeted publications that were […]

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