Fictional Market Study on Midscale Hotels Customers
Authors: Wasamon Apichatvullop & Marianne Wolenski (students at the New Jersey Institute of Technology)
Description: Fictional market research made by two students in a course on information retrieval and text mining (Professeur Dr Brook Wu). The objectif of this study was to determine which aspects of midscale hotels customers considered most appealing and to better determine what customers’ needs are.
Reference: Click here to obtain a PDF version of the study. (1.7Mb)