What Are They Really Saying? Digging down into your Focus Group Data by Dr. Abby Jones
Focus Group Data can be an incredibly useful tool when wishing to determine how people feel, what they desire, what they think or even what they hope for…. Yet, it is often in the examination of the data, specifically the transcripts, that researchers find themselves “lost in the woods.” The unstructured nature of the post-event data often leads to our preconceived notions and biases getting in the way of creating VALID data. During this Lunch and Learn, Dr. Abby Jones will demonstrate how the use of Inductive Research can best lead to not only the most valid research findings, but findings both academics and practitioners can be confident to use.