Prof. Bozidar Vlacic, Assistant Professor at Católica Porto Business School, Universidade Católica Portuguese in Porto, is delivering a presentation titled “How to Reveal the Underlying Intellectual Structure of the Domain with WordStat 8”. This session is aimed at both practitioners and academics, providing clear instructions on how to perform content analysis and uncover the intellectual structure of a domain using WordStat 8. The session is divided into two parts: a demonstration of content analysis, followed by correspondence analysis using WordStat. Attendees can expect to gain valuable insights into the application of WordStat and its usefulness in content analysis.