Mapping cognitive dissonance using QDA Miner and Wordstat within a methodological mix by Dr. Madalina Manolache

This webinar includes the steps used in a methodological mix designed to map cognitive dissonance in the case of the EU Gender Policy communication campaigns and initiatives. The definition used to operationalize the cognitive dissonance concept was converted in order to align with other relative concepts, such as legitimacy and local adaptation vs standardization, in a public policy setting. The tools used to map the associations (clustering, dendograms, proximity plots) within the policy documents were QDA Miner and Wordstat, and the functions and features used, together with a minimal interpretation are included in the recording.