As most researchers know, ensuring validity is the key to creating high-quality content analysis research. And while there are many definitions of validity, the majority insists that cogency—being clear and logical, is a key component. To reach this state researchers must employ methods that are consistent in both their processes and their ability to dull the impact of their own assumptions and the longstanding preconceived notions of their fields. In this session, Dr. Abby Jones demonstrates how to merge Provalis Research’s deductive and inductive research tools to reach your validity goals. Specifically, you will learn how to use the WordStat content analysis and text mining tool to create a dictionary and then transform it into a much more accurate code book and findings in QDA Miner.