In this session   Abby Jones shows how to use research text analytics tools in ways you might not have thought about to create more valid content analysis. In her presentation she discusses different methods of analysis and suggests one important tactic is to first explore your data with an open mind rather than searching for what you believe to be there. She shows various techniques using WordStat content analysis software. Abby, CEO and Founder of AJ RESEARCH, has 10+ years of experience with QDA Miner and WordStat. Her expertise includes design and analysis combined with teaching Research Methods at four universities to offer customized research services.