The danger of assumptions: Use WordStat to build codes in QDA Miner by Dr Abby Jones
Far too often in Content Analysis Research, we let our assumptions and preconceived notions guide our process and then influence our findings. Particularly, we use deductive processes to create our coding dictionaries and then force the content to fit the dictionary. In this session, you will learn how to use the inductive, WordStat content analysis and text mining tool to create a dictionary and then transform it into a much more accurate code book. It is a way to let the content tell its own story and remove so much of our influence on the findings. It also allows us more confidence in the results!